As Congress considers scaling back or abolishing U.S. rules that mandate the use of renewable fuels, it has the full-throated support of the petroleum industry — with one major exception.
BP, one of the world’s biggest oil companies by revenue, is part of a joint venture with DuPont that is set to start producing a new alternative fuel by the end of the year. In order to preserve a market for that fuel, its officials are busy in Washington trying to persuade lawmakers that the current system doesn’t need an overhaul.
“You can have any color Ford you want, as long as it’s black,” Henry Ford is famously credited with saying in the early years of the U.S. automobile industry, when Fords only came in one color.
Why so many color options today? Consumers. Consumers are one of the most powerful drivers of change on the planet. We vote with our wallets, and we vote with our values. And we have the power to make changes far greater than a car’s color.
Yet at the fuel pump, consumers still have no power. We all know our dependence on fossil fuels weakens our economy and security while threatening our environment. We simply feel powerless to address it because there is no true alternate choice.